appliance manu facturer ranking in the top four in the world and the number one most valuable brand in China, Haier Group owns more than 240 subsidiaries, over 30 design centers, manufacturing bases and trading companies and has more than 50,000 employees around the world. Haier, which is based in Qingdao, China, is the world's leading appliance manufacturer, but the company only holds 1.1 percent of the US appliance market (US customers might be … Why does it seem to work for the organization, even though it is different than other companies …  In 1991, the company changed its name to "Qingdao Haier Group" and acquired Qingdao Air Conditioner Plant and Qingdao Freezer.  The cultural transformation towards quality driven manufacturing resulted in Haier becoming the first company in China to get ISO 9001 certification.. Haier: Taking a Chinese Company Global Only by entering the international market can we know what our competition is doing, can we raise our competitive edge. Otherwise, we’ll lose the China market to foreigners. At the time Haier's core competencies lay within the large appliance sector and not the small electronics sector. By 1986, Qingdao Refrigerator had returned to profitability and grew in sales at an average of 83 percent annually. On 1st December, according to the world-renowned customer market research institute EUROMONITOR, Haier became the number one appliance brand in the world, accounting for a market share of 5.1%. — Zhang Ruimin, 19961 All success relies on one thing in overseas markets—creating a localized brand name. Analysts believe that the domestic traditional kitchen electric market will be terminated by Haier. Haier entered the US market in 1999. On 30th April, Haier built the Haier American Factory in South Carolina, USA, a major step for its internationalization strategy. Limited which is a subsidiary of a Chinese state-owned list company welcomed a new general manager Mr. Chan, a 34 year old Chinese man with accounting background. Haier won the Enterprise Reform Innovation Award (Sails Award) and National Excellent Enterprise Management Award (Golden Horse Award), laying the foundation of talents and experience for future expansion.  Haier acquired seven companies between 1995 and 1997, and began exporting to foreign markets. , In 2009, Haier surpassed Whirlpool to become the fourth largest refrigerator producer in terms of sales with a global market share of 6.3%.. Why? It was the loan that Zhang secured from the rural production brigade that helped the whole factory survive another year. Mr. First, one has to compete for a “Dan”, or an “order”, instead of being assigned an order by one's supervisor; second, the “Dan” is a dynamic, optimized leading-target, rather than a narrow, fixed order. The definition is broad. The home appliances business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua and Candy. In 1993, it listed a subsidiary Qingdao Haier Refrigerator Co. on the Shanghai Stock Exchange, raising CNY ¥370 million. Haier is the first Chinese home appliance company to introduce “Star Service”. Haier began to manufacture full-sized refrigerators for North American market. Chinese Champions: Patente made in China (PDF; 1,6 MB; German). Currently Haier has entered into a joint venture agreement with the government of Venezuela.. , By the 1980s, the factory had a debt of over CNY ¥1.4 million and suffered from dilapidated infrastructure, poor management, and lack of quality controls, resulting from the planned economic system and relevant policies. "People's Daily Online -- "We will be volunteer 'spokespersons' for Haier," African party officials say", "Haier's household appliances are sold very well in Venezuela", "Blackstone and Bain back Chinese firm Haier in $1.28bn Maytag bid", "Done Deal; Whirlpool Acquires Maytag For $2.7 Billion", "Haier tops Whirlpool in global refrigerator sales", "Haier's pitch at IFA: Connect all of the things", "Cogobuy Partners with Samsung ARTIK™ Enhancing its Competitive Edge as a Leading IoT Innovation Platform", "Cogobuy Enters Booming Voice-Controlled Home Appliances Market", "Haier to Launch All-scenario Smart Home Solution At 2018 AWE with 20 Percent Annual Growth by 2017", "Haier Group's Strategy in the US Market|Business Strategy|Case Study|Case Studies", "Vorsicht vor Smartphones mit vorinstallierter Spyware - DIE WELT", "Lookout meldet auf Smartphones vorinstallierten Android-Trojaner", "IT :: Internet :: Design :: Christian Schmitz, News", https://en.wikipedia.org/w/index.php?title=Haier&oldid=990892554, Heating, ventilation, and air conditioning companies, Electronics companies established in 1984, Multinational companies headquartered in China, Articles with dead external links from October 2017, Articles with permanently dead external links, Short description is different from Wikidata, Articles containing Chinese-language text, Articles containing simplified Chinese-language text, Articles containing traditional Chinese-language text, Articles with unsourced statements from July 2018, Creative Commons Attribution-ShareAlike License, This page was last edited on 27 November 2020, at 03:14. In June, American Academy of Hospitality Sciences gave Haier Five Star Diamond Award and Zhang Ruimin a Five Star Diamond Lifetime Achievement Award.
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