Crain's Daily Gist podcast: Chicago’s recovery can’t happen without the arts, Crain's Daily Gist podcast: Why Chicago-area home values are growing at fastest pace in years, Crain's Daily Gist podcast: Why the elevator presents the ultimate reopening challenge. -- Raynya Simmons, 38, stay-at-home mom, If something says it's made with 'Real Kraft Cheese,' I would have to think (it's) processed cheese. Kraft would love to charge a premium, but to do so it must convince consumers it's selling a premium product. But in trying to lure consumers to its packaged foods, Kraft, like many food makers, often walks a fine line with its marketing, testing the limits of federal labeling regulations that are often vague or confusing. Mental Floss reports that Kraft Singles have a whole laundry list of ingredients, including milk, whey, milk protein concentrate, milkfat, and a host of other ingredients that appear in small quantities, like sodium phosphate, sorbic acid, and paprika extract (which helps … Your organization can benefit from paying attention to disability. The company last week said its sales of natural cheese grew in the fourth quarter, but were offset by a decline in sales of Velveeta processed cheese. Kraft says any product with the "Real Kraft Cheese" tag contains "a cheese ingredient that meets the high standards for taste, quality and performance consumers expect … Terms like "natural" and "real Kraft cheese" appeal to customers seeking healthy food. These products get their flavor from natural and synthetic ingredients that add up to processed cheese -- made in a laboratory, not on a dairy farm. 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Find out which state (officially) makes the best cheese. (At the time, they were also selling other dairy products and even candy.) Staying current is easy with Crain's news delivered straight to your inbox, free of charge. All-American Recipes to Make with American Cheese. Northwestern Medicine partners with cancer care provider • ER visits drop sharply • Medline making masks in U.S. Chicago, IL 60601 -- Tiye Hayes, 45, operating room dispatcher at Rush University Medical Center, If something says it's made with 'Real Kraft Cheese,' I still think it's semiprocessed. But now? Pasteurized prepared cheese product. 150 N. Michigan Ave. -- Kali Plomin, 37, stay-at-home mom, What does 'Real Kraft Cheese' mean? Easy Cheese, like many Kraft foodstuffs bearing the "Real Kraft Cheese" logo, contains no natural cheese. The market for organic food has more than doubled in the last five years to $3.6 billion, according to Mintel International Group Ltd., a London-based market research firm. Kraft says any product with the "Real Kraft Cheese" tag contains "a cheese ingredient that meets the high standards for taste, quality and performance consumers expect when buying a Kraft-branded cheese product.". Nowhere is that confusion more evident than on products containing Kraft's signature food: cheese. Setting up shop in Austin was already challenging. $15,000 to move to Michigan? Last month, for example, Cadbury-Schweppes PLC agreed to take the "all natural" label off its 7Up soda in response to a lawsuit threat. Your source for actionable, exclusive and inside news and data on the health care industry. The FDA calls it “pasteurized processed American cheese product.” In order for a food product to be a true “cheese,” it has to be more than half cheese, which is technically pressed curds of milk. According to rules put in place by the FDA, Kraft can’t even refer to their singles as cheese. Boozy freeze pops coming from the local firm behind Fla-Vor-Ice, Developer plans e-sports venue on Near South Side, Hinsdale hit with Fair Housing suit over resistance to group sober home. "It's critical that we have clear consumer communication on our packaging and advertising," Ms. Rosenfeld says. Some brands of American cheese also contain Colby, which results in a lighter color. Northwestern using AI to detect COVID on X-rays • Workers at 11 nursing homes go on strike • UChicago, UIC studying COVID test access, Here's when Illinois could see first vaccine shipment • Should Big Pharma be worried about a Biden admin? Calling processed-cheese ingredients real cheese is legal, because while the Food and Drug Administration regulates many food-related claims, defining terms like "low-fat" and "organic," it doesn't define other terms, including "natural" and "real." (312) 649-5200, One buy made this company the main player the online lending biz, City's last Black-owned bank hit with new consent order, Sponsored Content: ‘Reverse engineering’ a more equitable startup ecosystem. -- Kevin Dusinski, 28, executive chef at Roy's restaurant, I think it would be great if food companies were forced to be more honest on their packaging, but the food industry is huge and has strong lobbying. That’s as many slices of cheese … That means manufacturers can use those terms as they see fit, as long as they do so "in a manner that is truthful and not misleading," according to an FDA spokesman. A 6-ounce box of Annie's costs $2.17 at a local grocer, while a 7-ounce box of Kraft's Original Macaroni & Cheese costs 89 cents. So, it lacks an official cheese designation. Kraft's offerings include cheese "products" like Velveeta and cheese "snacks" like Easy Cheese. That’s as many slices of cheese as there are people on the planet! There really is a way out of Illinois' fiscal labyrinth. To boost growth at a company whose sales were flat last year at $34.4 billion, Ms. Rosenfeld must regain the trust of consumers like Mr. Leli and respond to a growing appetite for healthier food. skim our list of healthy cheeses to add to your shopping list, Christmas Tree Delivery Is a Thing and We’re So on Board, Do Not Sell My Personal Information – CA Residents. However, American cheese is not a total fraud. Taste of Home is America's #1 cooking magazine. A more accurate description would be something like cheese products, or cheese foods —they’re actually mixtures of old cheese bits blended smooth by emulsifiers, then processed to be melty. ", If that happens, it will eliminate guesswork for people like Russell Blackburn, who admits he rarely reads product ingredient lists. Kraft Cheese, besides now having changed the name, was also now the number one cheese seller in the United States. "Citing certain product attributes allows food companies to increase the perceived value of the product and encourage the consumer to pay more for it," says Kent Grayson, associate marketing professor at Northwestern University's Kellogg School of Management. Shops prepare for most virtual Black Friday yet. That vibrant orange color might clue you into the most common variety, cheddar. Many products with the "Real Kraft Cheese" logo, like Easy Cheese, Oscar Mayer Cheesiest Cheese Dogs and Cheez Whiz dip, don't list any natural cheese as an ingredient. In the past three months, Kraft has been sued twice for allegedly putting misleading claims on product labels (see below). Even though American cheese is far from pure, that doesn’t necessarily mean it’s bad for you. Opening a restaurant is tough any time. Highlights prominent personalities, job changes and executive appointments. CPS reopening plan leaves out crucial players, Walgreens CFO downplays Amazon’s role in pharmacy industry. 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