uncle ben's rice history

[2] The brand's products are sold worldwide. A marketing campaign commenced in 1945 to educate US consumers about the benefits of original CONVERTED Brand Rice. The portrait long used on the box was that of Frank Brown, the maitre d’ of a Chicago restaurant who agreed to pose for the brand, the page says. UNCLE BEN'S ® Long Grain White and Flavoured Rice include natural minerals such as phosphorus, magnesium and potassium. The move followed just hours after Quaker/PepsiCo changed the name and logo of its Aunt Jemima brand amid accusations of racism. 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Quaker Oats pledged to remove its Aunt Jemima logo from syrup and pancake packages, while the maker of Eskimo Pie ice cream bars said it would change the “derogatory” brand name. Your Ad Choices 1956. Kik and R.R. [12][13], From 1946 to 2020, Uncle Ben's products carried the image of an elderly African-American man dressed in a bow tie, which is said to have been based on a Chicago maître d'hôtel named Frank Brown. Mars unveiled the new name Wednesday after its June announcement that it would “evolve” the Uncle Ben’s brand amid a nationwide uproar over racism following the police killing of George Floyd in Minneapolis. [4], In 1932, Forrest Mars Sr., moved to the United Kingdom with a remit to expand the Mars food company internationally. We've received your submission. For the comic book character, see, Brand of parboiled rice and related food products. Mars also said it would partner with the National Urban League to support aspiring black chefs and work to enhance “educational opportunities” for more than 7,500 area students in Greenville, Mississippi, where the Ben’s brand has been produced for more than four decades. 3. Store operators outraged at Subway's COVID-19 demands, This story has been shared 2,165 times. Do Not Sell My Personal Information, Your California Privacy Rights In the 1910s, the German-British scientist and chemist Erich Huzenlaub (1888–1964) and the British scientist and chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. “We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement. ; Rice is a natural source of amino acids that give the body what it needs to build strong muscles. The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. Uncle Ben's has become the latest company to announce changes to their branding amid calls to end systemic racism against Black people.. Mars Inc., the parent company behind the famous rice, declared that now is the right time to "evolve" the brand. Sorry, your blog cannot share posts by email. It boasts an estimated one-fourth of the United States market for dry rice and ranks number one in Great Britain and France. The UNCLE BEN’S ® Brand, the number one rice brand in the world, is proud to offer a wide range of rice dishes with flavours and textures that will help bring more to your meals, both for savoury main courses and convenient side dishes. The name “Uncle Ben” referred to a Gulf Coast rice farmer who was only known by Ben. [16] The name "Uncle Ben's" was criticized as racist as White southerners reportedly addressed Black men as "uncle", allegedly in order to avoid using Mr.[17], In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. 2. Sitemap Uncle Ben’s was first based in Houston, Texas. [22], This article is about the brand of rice. [9] In 1944, with additional financing from the Defense Plant Corporation and an investment by Forrest Mars, it built a second large plant. [20][21] As advertised on September 23, 2020, Mars Inc. will replace the "Uncle Ben's" name with "Ben's Original" in 2021. The company expects new packages with the Ben’s Original brand to hit stores early next year. 1952. He was fashioned as a successful businessman who shared “‘grains of wisdom’ about rice and life,” The New York Times reported at the time. [14][15] According to Mars, Uncle Ben was an African-American rice grower known for the quality of his rice. The Virginia-based company is also scrapping the portrait of a white-haired black man that has adorned its rice boxes for decades — an image that’s long been criticized as a racist stereotype. Uncle Ben's is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas. Do Not Sell My Personal Information. The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. M.C. According to the brand's website, Gordon Harwell and … Now, the brand will “evolve” further, a spokeswoman said. Monica Perrin, "Uncle Ben's closing old mill, moving operations to Mississippi", "Uncle Ben's has a new name: Ben's Original", Birth Certificate of "Erich Gustav Wilhelm August Louis Huzenlaub", http://www.mars.com/global/about-mars/history.aspx, "Houston-based Uncle Ben's to evolve its brand after Pepsi ditches Aunt Jemima", "The Advertiser's Holy Trinity: Aunt Jemima, Rastus, and Uncle Ben", "Uncle Ben's Changes To Ben's Original Amid Rebrand Of Racist Labeling", "Uncle Ben's orders up 100 per cent sustainable rice", "Uncle Ben's follows Aunt Jemima in move to phase out racial stereotypes in logos", "Uncle Ben's Vows to Upgrade 'Visual Brand Identity, "Uncle Ben's rice getting new name — Ben's Original", https://en.wikipedia.org/w/index.php?title=Uncle_Ben%27s&oldid=988644129, Name changes due to the George Floyd protests, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 14 November 2020, at 11:56. Several other big-name consumer brands have made similar moves in recent months. Uncle Ben, whose face has appeared on the box of rice since the 1940s, was promoted in 2007 from a servant to chairman of the board. 2,165, This story has been shared 1,092 times. 1,092, This story has been shared 969 times. “We are not just changing our name and the image on the package, but also taking action to enhance inclusion and equity,” the company said. Terms of Use In 1942, through Mars's guidance and sponsorship, Huzenlaub created, together with Houston food broker Gordon L. Harwell, the company Converted Rice, Inc., which sold its entire output to the U.S. and British Armed Forces. Starting With U Uncle Bens Brand History . Besides increasing rice's nutritional value, it also made it resistant to weevils and reduced cooking time. CONVERTED Rice officially launched as UNCLE BEN'S ® CONVERTED Brand Rice in 1947. [18], In September 2017, Mars, Inc. started to certify the sustainability of basmati rice sold under the Uncle Ben's brand, in order to encourage the local farmers to opt for the best agricultural methods.

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